July 18, 2017

Three things your social media marketing should be doing (and one thing it shouldn’t)

Launching a marketing campaign can be exciting.  There’s a rush of energy as you envision your shiny new ads and commercials bursting onto thousands of computer […]
July 17, 2017

How to fail when responding to negative reviews (and how to do it the right way)

I spend a lot of time reading reviews for service-oriented businesses like restaurants and bars, and it’s reassuring to find businesses with solid positive ratings.  It’s […]